The 30-Point Digital Marketing Checklist for Growing Businesses
Print this checklist and tick off every item. If you can tick 26+ out of 31, your business is ready to scale. If not — start here.
1. Foundations
- Business goal defined in one sentence (e.g. 30 leads / month)
- Ideal customer profile written down (city, age, income, pain)
- Unique offer & price point clear and irresistible
- WhatsApp Business number active with quick-reply templates
- Brand basics ready: logo, 1-line pitch, 3 core benefits
2. Website / Landing Page
- Loads in under 3 seconds on 4G (test on mobile data)
- One clear headline explains what you do + for whom
- WhatsApp + Call button visible above the fold
- Lead form: max 4 fields (name, phone, city, service)
- Social proof visible: reviews, logos or case numbers
- SSL (https) enabled and mobile-first layout
3. Google Business Profile
- Profile claimed and verified on Google Maps
- Correct category, address, hours and service area
- At least 10 high-quality photos uploaded
- 5+ real reviews with 4.5★+ average
- Weekly Google Posts published (offer, tip, update)
4. Meta Ads (Facebook & Instagram)
- Business Manager + Ad Account set up correctly
- Meta Pixel installed and firing on key events
- Custom audience of website visitors (last 180 days) built
- Lookalike audience from customers or leads created
- At least 3 creative angles being tested per campaign
- Cost per lead tracked weekly, not per campaign lifetime
5. SEO Basics
- Primary keyword targeted per page (city + service)
- Title tags under 60 chars, meta descriptions under 160
- One H1 per page, semantic HTML structure
- Image alt text describes the image (not stuffed keywords)
- Sitemap.xml submitted to Google Search Console
6. Follow-Up System
- Every new lead gets a WhatsApp reply within 5 minutes
- 3-touch follow-up sequence written (Day 1, 3, 7)
- Objection handling script ready for top 3 objections
- Weekly report reviewed: leads → contacted → closed
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